## The Challenge:

Aegean Collection, a distinguished group of accommodations in Mykonos, faced a common challenge in the hospitality industry: maximizing occupancy across multiple properties. With individual hotels often reaching capacity, potential revenue was being lost when guests could not find available rooms. The existing booking process lacked a centralized system, potentially leading to guest frustration and inefficient management.

## The Solution:

Webee.gr developed a sophisticated website to address these challenges, serving as a unified platform for all Aegean Collection properties. This solution provided:

- **Streamlined Booking:** A centralized booking system allows guests to effortlessly search for availability across all accommodations, eliminating the need to navigate multiple websites.
- **Enhanced Property Visibility:** Each property is showcased with high-quality imagery and compelling descriptions, highlighting unique features and amenities.
- **Real-time Availability Updates:** Guests can access up-to-the-minute vacancy information, ensuring a smooth and efficient booking experience.
- **Automated Alternative Suggestions:** In the event of full occupancy, the website intelligently suggests alternative accommodations within the Aegean Collection, preventing lost bookings and enhancing guest satisfaction.

## The Results:

The implementation of this interconnected website has yielded significant positive outcomes for Aegean Collection:

- **Improved Occupancy Rates:** The streamlined booking process and automated redirection have contributed to a notable increase in occupancy across all properties.
- **Enhanced Guest Satisfaction:** Guests have expressed appreciation for the ease of use and convenience of the centralized platform, leading to improved reviews and brand loyalty.
- **Increased Operational Efficiency:** The automated system has reduced manual effort for staff, allowing them to focus on providing exceptional guest service.
- **Strengthened Brand Identity:** The professional and user-friendly website has elevated the Aegean Collection brand, reinforcing its commitment to quality and guest satisfaction.

## Contact Webee.gr Today:

Webee.gr specializes in developing innovative web solutions for the hospitality industry. Contact us to discuss how we can help your business optimize occupancy, enhance guest experiences, and achieve your business goals.

Aegean Collection - Optimizing Occupancy & Guest Experience

## The Challenge:

Assimomitis, a leading car rental agency in Mykonos, wanted to go beyond their main website and create dedicated online experiences for specific vehicle types and services. They needed to:

- **Highlight niche offerings:** Showcase specialty vehicles like the Jeep Wrangler and their transfer car services to specific target audiences.
- **Boost online bookings:** Streamline the reservation process and make it easier for customers to book directly.
- **Expand their network:** Connect with partner hotels and travel agencies to increase visibility and generate more leads.

## The Solution:

Webee.gr designed and developed a series of targeted websites that complemented Assimomitis' main platform:

- **Jeep Wrangler Website:** A dedicated platform showcasing the iconic Jeep Wrangler, perfect for adventurous Mykonos explorers. We highlighted its off-road capabilities, ideal for exploring the island's hidden gems.
- **Transfer Car Website:** This website focused on Assimomitis' reliable and comfortable transfer services, catering to travelers seeking seamless airport transfers and personalized transportation.
- **Automated Booking System:** We integrated a user-friendly online booking system across all websites, allowing customers to easily reserve their vehicles with just a few clicks.
- **Partner Integration:** We connected the websites with Assimomitis' partner hotels and travel agencies, creating a network of referrals and expanding their reach.

## The Results:

The targeted websites and automated booking system have driven impressive results for Assimomitis:

- **Increased Brand Awareness:** The specialized websites effectively showcased Assimomitis' diverse offerings and expertise in different vehicle categories.
- **Higher Conversion Rates:** The streamlined online booking process resulted in a significant increase in direct reservations.
- **Stronger Partner Relationships:** The website integration fostered collaboration with hotels and agencies, leading to more referrals and bookings.
- **Improved Customer Satisfaction:** Customers praised the ease of booking and the informative, user-friendly websites.

## Ready to Shift Your Business into High Gear?

Contact Webee.gr today and let us help you create targeted web solutions that accelerate your growth and drive success!

Assimomitis - Driving Success with Targeted Websites & Automated Bookings

## The Challenge:

"Local Mykonos", a popular souvlaki and gyros spot in Mykonos, wanted to simplify their delivery ordering process, especially for tourists who often struggle with the island's unique address system. They needed:

- **Easy online ordering:** A system that allows customers to order online quickly and easily.
- **Accurate location pinpointing:** A solution to identify customer locations precisely, as many places in Mykonos lack street names.
- **Increased sales:** Boost online orders and attract new customers.

## The Solution:

Webee.gr developed an online ordering system with an integrated map, specifically designed for "Local Mykonos":

- **Online menu:** Customers can easily browse the menu, select their favorite dishes, and add them to their cart.
- **Map-based location:** Customers can pinpoint their exact location on the map, without needing to enter a street address.
- **Online payment:** Ability to pay by card or cash on delivery.
- **Easy management:** The system allows "Local Mykonos" to easily manage orders and track their progress.

## The Results:

The new online ordering system delivered delicious results for "Local Mykonos":

- **Increased Orders:** Online orders skyrocketed, thanks to the system's ease of use and accuracy.
- **Happy Customers:** Tourists loved the convenience of pinpointing their location and the simplicity of the ordering process.
- **Improved Service:** Staff saved time and could focus on preparing orders efficiently.
- **Increased Revenue:** "Local Mykonos" increased its revenue and expanded its customer base.

## Looking for a solution that brings you closer to your customers?

Contact Webee.gr and let us help you create an online ordering system that will bring you profits... and smiles!

Local Mykonos - Ordering Souvlaki & Gyros Made Easy!

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Everyday life is full of obligations, deadlines, and demands. How can you manage all of this without losing control? The answer is simple: Todoist.

Todoist is a powerful task management tool that helps you organize everything from your grocery shopping to major work projects.

What makes Todoist stand out?

Simplicity: The interface is user-friendly and easy to learn.
Flexibility: You can organize your tasks based on projects, labels, priorities, and due dates.
Synchronization: Todoist syncs across all your devices, so you always have access to your lists.
Collaboration: You can share projects with others and collaborate on shared tasks.
Integrations: Todoist integrates with other applications such as Google Calendar, Slack, and Gmail.
How can Todoist help you?

Increase productivity: By organizing your tasks, you can focus on what really matters.
Reduce stress: Get rid of the stress of forgetting by having all your obligations recorded.
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Organize Your Life with Todoist


In today's digital age, managing countless passwords for various online accounts can be overwhelming. That's where 1Password comes in! This powerful password manager offers a secure and convenient solution to store and organize all your login credentials.

Why Choose 1Password?





Unmatched Security: 1Password utilizes strong encryption to safeguard your sensitive data, ensuring that your passwords remain protected from cyber threats.



Effortless Organization: Say goodbye to the frustration of forgotten passwords. 1Password allows you to store all your login details in one centralized location, accessible with a single master password.



Seamless Accessibility: Access your passwords anytime, anywhere, across multiple devices. 1Password offers apps for desktops, laptops, smartphones, and tablets.



Time-Saving Efficiency: 1Password can automatically fill in your login information on websites and apps, saving you valuable time and effort.



Peace of Mind: With 1Password, you can rest assured that your passwords are safe and easily accessible whenever you need them.

How Webee.gr Can Help:

At Webee.gr, we understand the importance of online security and the challenges of managing passwords effectively. Our team of experts can assist you in setting up and integrating 1Password into your digital workflow, ensuring a smooth and secure experience.

We can also provide ongoing support and guidance to help you maximize the benefits of 1Password and keep your online accounts protected.

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Take the first step towards a more secure and organized online experience. Get started with 1Password today using our affiliate link: [1Password](https://1password.partnerlinks.io/webee)

Conclusion:

1Password is the ultimate solution for anyone looking to simplify their digital life and enhance their online security. With its robust features and user-friendly interface, 1Password makes password management a breeze.

Contact Webee.gr today to learn more about how we can help you implement and leverage 1Password for a worry-free online experience.

Remember: Your online security is our priority. Choose 1Password, and let Webee.gr guide you towards a safer digital future.

Simplify Your Digital Life with 1Password

You may be familiar with Google Analytics 4.

The most recent version of Google's well-known analytics software, known as Google Analytics 4 or GA4, gives you more features and better capabilities than ever before. The essential operation of Google Analytics 4 hasn't changed, but it now has a refreshed user interface, powerful reporting tools, improved tracking, and a variety of other useful features.

There are various advantages to switching from Google Analytics 3 to Google Analytics 4, including:

1. More measurements and data to track.
Also, you can monitor a variety of other metrics, such as sessions, page views, exit rate, departure path, geographic region, and more. You can even get engagement data for videos, photos, and even your mobile apps.

2. Improved analytics and insights for company optimization.
With more data at your disposal, you can utilize it to identify the metrics that are most crucial to your company's success and adjust your measurements accordingly. You'll have a greater understanding of the wants and needs of your audience, which can help you make wiser business decisions.

3. A more efficient encounter.
This is as a result of how the interface has been altered to facilitate the transition.

What does the switch from Google Analytics 3 to 4

Can restaurants obtain any benefits by using Social Media Channels? Numerous options exist for using social media to raise awareness, improve consumer interaction, and boost sales.
Social media provides a platform for restaurants to reach a larger audience, which is essential. Restaurants can upload images of their delectable food on social media sites like Instagram, Facebook, and Twitter, promote special deals and promotions, and publish patron feedback.
Every restaurant can benefit from social media by:
1. Draw in more clients and boost sales
2. Establish enduring connections with clients
3. Encourage patron participation by holding contests and providing discounts in exchange for restaurant evaluations and posts.
4. Communicate with their clients and notify them of new menu items, noteworthy occasions, and other updates. 

Benefits for restaurants on Social Media

Do you wish to improve the number of leads and potential clients coming to your company? Do you want to use a flexible marketing platform to see quick, transparent results?

An integral component of any digital marketing plan is Google Ads. They are a useful resource for companies of all sizes since they make it possible to swiftly and effectively contact a specific audience. Google Ads is a terrific approach to get qualified leads to your website or online business since you can quickly develop campaigns that are tailored to your precise target audience and budget. Also, they provide many strong tools and features that may enable you to improve your internet presence and increase conversion rates.


Why Google Ads Are Crucial For Your Business

Do you wish to boost website traffic and promote your brand?

Quality or quantity are important factors in SEO, or "Search Engine Optimization." Your website will become more visible with SEO, which will increase traffic and opportunity to convert visitors into paying clients.

The utilization of components like keyword research, content optimization, and link development is essential for a good SEO. With SEO, every word counts, so pick carefully. Join us as we explore how to improve your content by utilizing SEO tactics for both your website and social media accounts.

Increase the quality of your content to increase your search engine presence!

SEO Techniques to Improve Your Website Content

As you do think about starting off with the business of the hotel establishment then the very first thing that does hit your mind is related to the promotion and marketing of the hotel place. The Internet world has been revolutionized on the whole and hence for the promotion of any business sector, internet does play an important role for sure. In the hotel set up, business, creating the website blog of your hotel should be your primary function. You should add up your website with the detail behind the reservations for flights and hotels. If any of the customers is heading towards your hotel for the stay purposes, then definitely foremost they will dig into your website in order to learn about the prices details, list of services, packages and customer reviews.

Let’s make you learn some inside secrets of creating hotel website!

**3 Important Reasons Why Hotel Should Have Its Own Website:**
        
        It would not be wrong to say that creating a website for your hotel business is the main trademark of your business criteria. It is much important for all the hotels to have their own website that would in return be providing them with so many benefits as well. Here we will look at some of the main benefits of creating your own hotel website:

**Benefit No 1: Tell Your Story With Your Visuals:**

One of the biggest benefits of creating the hotel website is that you would be able to display your hotel visuals much more easily and in a prominent way. In simple, we would say that this can come out to be the golden chance for you as where you can personalize your story with the use of some fresh and vibrant images. It will simply look eye-catching for your hotel business.

**Benefit No 2: Amplify Your Hotel Location:
**
Through the use of the hotel website, you would be able to bring home with some creative ideas right inside your digital media gallery. This is said out to be one of the biggest benefits of your own website. You can add up the images of your hotel surrounding city places, major attraction, parking location, sports events and much more.

**Benefit No 3: Stronger SEO Marketing Strategy:
**
You probably not be aware of the fact that having your own hotel website can even bring some wonders over your SEO efforts as well. Thus, you can make it known as one such way where you can take into account the free marketing and generates traffic back to your site. By keeping your own website, you can bring flexibility in your whole designing idea and let the page feel free to get into communication with the whole world.

Thus, there are many more benefits that are being custom attached with the website creation of your hotel business. If you are new in market world business, then it is just your website homepage that would make your hotel business remarkable well known and prominent for the market customers.

 

**List of 5 Important Hotel Website Features:**

             Have you ever thought about the fact that what sort of features are considered to be vitally important in the set up of any hotel website browsing? Well, you don’t have to hit your mind anymore because right below this post we would bring you up with the list of main features of your hotel website:

**Feature No 1: Low Price Rates with Guarantee:
**
It would not be wrong to say that there are 90% of the travelers who would love to make their way into the hotels that offer them low rate services. This is a fact! You should not be missing out adding your website with the low-price rate services and that with the guarantee mediums. You should offer your customers with the promotions or exclusive discounts which you should state clearly on your site.

**Feature No 2: Compare the Fares or Rates of Multiple Facilities/Rooms:**

If you are running a chain of hotel business then it is your double responsibility to stay conscious about your rates. Your customers would compare the rates of services with your chain of hotels one by one. You should be giving them a complete freedom to select with the best available offer.

**Feature No 3: Add Visual Portrayals of the Service Offered:
**
It would be rather a good idea if you would accompany your hotel website with the visual portrayals effect of services. Many of the customers do want to know how their room will look visually. Therefore, we would recommend you to add the photos plus the videos of your hotel’s rooms, and also the facilities plus the amenities.

**Feature No 4: Hotel Interactive Map and Area Information:**

Fourthly, one of the most important features is related to the visibility of the interactive online maps. Adding the interactive online maps is becoming one of the major requirements as part of the hotel focused websites. You should give your customers the complete freedom as where they can explore your hotel much more easily. This will raise up the chances of booking.

**Feature No 5: Simple and Easy-to-Use Booking System:**

Last and most important of all, is the introduction of the booking system over your website. Try to adjust the space of easy and simple booking system for the customers who are at far off places. Offering easy to use booking system will raise 70% of the chances in bringing the same customers back into your hotel places.

This was the end of the information as about the importance of website creation for your hotel business. No doubt that if you want to make your business stand out to be prominent and renowned in the market world then promoting it through the sources of social media and website is utmost important for you.

So, what are you waiting for? Start creating a perfect hotel website right now!

Importance of Online Booking

In these years the social media has had an accelerated growth that is surprising constantly by its scope, size, and capacity of adaptation. Every day companies want to get on board and they want to experience the excitement and rewards of publishing their own content on their website, blog and social networks. Every day, thousands of pieces of content are published, all professionally planned, edited and measured to provide companies with a powerful and effective way to reach customers, in order to gain fantastic levels of loyalty and sales.

To prevent small and medium-sized businesses from being ignored, marketers must create messages that the target audience wants to see. When communicating with customers through content marketing, useful information is provided instead of just offering a sales pitch, so the consumer will hear more. The message and the brand are no longer an interruption, but valuable information provided.

The objective of any company in Social Media must go beyond being to be, and therefore it is necessary to have the support of authentic professionals in the field. And, if you still do not understand why a professional Social Media expert can take your company’s social networks. Today we give you the following reasons that, after reading them will make you change your mind:

-Social media is an expert in social networks: they know and work daily with them, so they know what are the strengths are and what mistakes they should not fall into, or what mistakes not to make. Also, make use of your tools, so you will get the best match for your brand.
-Define the objectives to be achieved, both long and medium and short-term, as well as the Online Marketing Plan that your company should follow. In addition, it will determine a content strategy, so that everything that is shared of these objectives has a meaning and follows the same direction.
-Select the social networks in which your brand will have the presence, depending on your target audience, your products or services and the features and environment surrounding your company.
-Optimize your profiles in order to get effective results.
-Generate greater engagement with customers, sharing, interacting and offering excellent customer service, thus improving your image and reputation online and loyalty to them.
-By knowing perfectly the best days and times to share in each of the social networks, the posts will reach a higher virality.
-Build relevant and quality content.
-Create Social Ads campaigns to boost your sales.
-Use analytics and interpret statistics to measure the effectiveness of the strategy.
-Provide reports and analysis of results with each of the actions carried out.

With all this you will improve the online reputation of your brand, in this way you will develop your online presence, approaching your target audience to offer them quality content and being able to respond whenever they claim your presence.

Reasons that you need a social media expert

The COVID-19 pandemic hit many industries very hard, but the accommodation world in particular got hit the hardest. Lockdowns meant no more tourism. Some hotels were repurposed for lockdowns, but now that these start to get lifted and people get back to work, it’s important for hotels to have their own recovery strategy. Here are some tips to keep in mind.

**Disinfect everything in your hotel**

If people are going to get back and travel, then they expect you to have more focus on disinfections. You want to implement the best safety protocols to ensure that there are no problems, and that’s exactly the thing you need to take into consideration. Preparing for your guests is the first step, then you need to think about everything else.

**Post new content to the website**

You want people to be informed and you should let them know about the issues and challenges that arose here. It’s never going to be easy to deal with this type of issue, so try to do that and the payoff can be second to none. State when the reopening takes place, what preparations and precautions you took to ensure everyone is safe and so on. It makes sense to create content related to the local experiences and destination.

**Make the cancellation policy very flexible**

There are still a lot of people that are afraid to travel due to the pandemic. You need to show that you understand them, so the main thing to focus on is to make the cancellation policy very flexible. That way if they choose to cancel, they can get the money back. Of course, you should also offer an alternative, which is pushing the vacation to the next year.

**Interact with customers on social media**

Your guests will have a lot of questions, and they will most likely address them on the social media page. You need to keep that page active and ensure that you reply to as many people as possible. Offer them the assistance they need, and they will respect your hotel a lot more.

**Create a month to month marketing plan**

It’s important to have content ready for your leads and guests. That’s why you need to plan your content accordingly and ensure that you receive the best possible results at all times. Adding in all kinds of informative content, bringing in deals and discounts will help you get your business back on track. Revisit your automated marketing campaign and adjust it accordingly.

You need to realize that it will take a lot of hard work and commitment to show people that you are indeed offering them an astounding value and quality. It’s well worth it if you know how to manage this correctly and without any possible challenges. Of course there will be tricky situations when it comes to reopening a hotel, but with the right planning, true focus on safety and great deals for your guests you will do just fine. Remember, you need to be flexible with cancellations and you should stay in touch with those potential customers anyway, as they will get back eventually if you treat them right!

COVID-19 Hotel Recovery Strategy

Each year web designing trends change tremendously. If you are looking for the top web design trends in 2021, then you have finally come to the right place. Here are the best web designing trends collected from various sources.   

So, without any delay, just dive in. 

**Retro Fonts**

Retro fonts have become pretty popular. Similarly, retro fashion even. In a few past months, retro fonts were trending and still continuing. However, too many retro fonts are also not cool. Combining retro with a little modern color pattern is even more trending than the retro fonts alone. 

The best example of this is the Spotify app. 

**Parallax Animations **

Parallax designs are related to motion. These have been trending for several years. And various stats say that these might become the most trending in 2021 even. However, too much parallax design is harmful to people with vestibular disorders. So, make sure to use them in a limited manner. 

Emphasize the text and design with the parallax design to grab your customer’s attention.

**Voice Interface **

Each year the world takes a drastic change. Earlier you used to type to search for a specific thing. Now, searching for any piece of information through voice commands is trending. This means this even works for web designing even. Voice chat box and virtual assistant engage with the customers and attract them more. 

So, using a voice interface with enough visuals grabs more attention from your customer. This even helps you to stand out from your competitors. 

**Horizontal Scrolling **

This was not the best idea for most designers. However, if you use this horizontal design to attract your customers and grab their attention, then this is best for you. Here are a few pro tips to use this trend effectively. 

Use arrow symbols rather than complete horizontal scrolling. 
Use high-quality images along with attractive fonts and colors. 
Put more important and thoughtful content at first to draw the customer’s attention.
Don’t apply a horizontal scroll to read the text with images. Make sure you fit the text in a limited space without scrolling. 
These are the few tips to consider in this horizontal scrolling. Apply it in a unique way and enjoy the essence of this trend in 2021. 

**3D **

3D is one of the best ways to engage readers and draw their attention. It’s nothing special to say that 3D visualization will rock the web in 2021. Using the best 3D visualizations is the best way to minimize the complicated and clumsy layouts. 

Along with 3D designs use eye-popping colors, design, and text font. In a nutshell, use simple and effective 3D designs to represent your company’s mission and vision.

**Illustrations**

Are you ever pissed off seeing stock photos, boring designs, videos, and motion effects? If yes, then you must try out illustrations. Using custom illustrations based on your industry increases brand awareness and refreshes your web visitors. Increase your brand and business growth with unique illustrations. 

These are the few web designing trends in 2021 that make your website stunning and cool. Also, your website may outperform all other websites. 

Each year web designing trends change tremendously. If you are looking for the top web design trends in 2021, then you have finally come to the right place. Here are the best web designing trends collected from various sources.   

So, without any delay, just dive in. 

**Retro Fonts**
Retro fashion has become pretty popular. Similarly, retro fashion even. In a few past months, retro fonts were trending and still continuing. However, too many retro fonts are also not cool. Combining retro with a little modern color pattern is even more trending than the retro fonts alone. 

The best example of this is the Spotify app. 


These are the few web designing trends in 2021 that make your website stunning and cool. Also, your website may outperform all other websites.


Top 5 Web Design Trends for 2021

Mare Nostrum is a nationwide Conference of the Department of Mediterranean Studies (University of the Aegean). It takes place in Rhodes every year since 2010. In 2015 the organizers decide to make it a nationwide conference for the first time (so far it was a workshop). For this reason, it was considered to create a website. Webee has been the co-operating company after thorough research. Webee was the chosen company, because the organizing committee of the conference considered that the services offered on the basis of the benefits offered by Webee were exactly what the conference needed.

We were completely satisfied with the Company , and we continue to work together until today. Since the conference expanded, the site is the largest means of contacting the delegates and the academic community of Greece. Additionally, it is important to mention the amazing assistance of Webee personnel in our Social Media campaign.

The Organizing Committee, wants to thank Webee and her personnel for their amicable assistance on all the technical issues we have encountered, and we suggest them to anyone who wants a well-deserved effort on mutual cooperation in the field of web development.

Mare Nostrum Says About Us

Although not something new, if perhaps the first thing we should do is make clear in this post what the concept of a responsive website means. When we speak of responsive, in terms of web design we mean a design that favors a proper display of a web page on different devices, from a desktop computer or a laptop to a tablet or mobile phone. In spite of this tendency, that does not fashion, many websites present problems of navigation in mobile. Thus avoiding the numerous advantages offered by responsive web design:

**Saving money, time and resources:**

Investment in creation and administration, management, and web maintenance is reduced since there is only one site. In addition, when a content or section is updated, the changes are reflected directly across all platforms. No need to repeat this operation in duplicate again and again.

**Improve conversion and sales:**

Unadapted websites are linked to high rebound rates, negative feedback and loss of loyalty and sales. On the contrary, a unified and coherent web image generates trust between users and potential customers, allows the association of the brand or company to innovation and results in a positive impact on the conversion ratio. In the field of eCommerce, if a web is attractive, users will decide to spend more time on it and have more opportunity to buy a product or service, instead of abandoning their shopping cart.

**Earn points against search engines:**

Google, the world’s largest search engine, recommends responsive sites optimized for mobile. In addition rewarding them by prioritizing their appearance in top positions of an organic search, and what’s more, it has announced that it will notify in case a web does not comply with the basic rules of optimization. But in addition, and in other words, if a mobile user decides to leave a website because it does not look the way he would like it, he will press the “back” button and search among the results one that does. This practice is classified by search engines as an example of bad user experience and will penalize mobile results.

**Favors SEO:**

Unifying the information channels in a single web, in a single URL, is key to avoid mistakes and duplicate content and to achieve better results in SEO positioning. Who gives more? Like all technologies, responsive design also has its drawbacks, albeit to a lesser extent. For example, it may be the case of a company that has a landing page and its objectives are focused on the conversion. Therefore, you may be looking for a different mobile design that shows other information. In this case, the responsive design does not seem the best option. In other cases, the “buts” are basically focused on the discharge time. This type of design forces you to download all the elements of the website and the performance sometimes decreases. As a solution, experts advise the use of libraries to facilitate a conditional page load and avoid unnecessary resources for mobile browsing.

Likewise, it is advisable to avoid the effects on the responsive webs as much as possible. This is because some of the ones used in the desktop version may not have the same functionality. It often happens with the “read more” of the news that appears in the hover. This functionality does not exist in touch mobiles and, therefore, the surprise can be a low rate of time per visit from the mobile phones, since the user will be referred to the abandonment of the web.

Importance of responsive design

The web design world is constantly changing and 2020 is no different. This year we are seeing a vast range of different trends, all adding up to create something spectacular and unique. Websites have never looked better, and they continue to improve thanks to these extraordinary web design trends you can see below.

**Dark mode**

A lot of websites embraced the white, vibrant colors for their design. But recently an obsession with dark modes started to appear. Yes, 2020 is definitely the year when many websites choose to have a dark mode, and it’s definitely suiting them. If you want a proper web design trend for this summer, then integrating dark mode makes a lot of sense.

**Extreme minimalism for navigation**

Years ago, websites were cluttered and people found it hard to browse them. Now things are different, there’s a lot of focus on minimalism. Not only does the website look better and more polished, but the truth is that the navigation is improved. It really brings in amazing results, and the outcome is incredible because of that.

**Luminous or glowing colors**

You don’t want your web design to be stale and not that interesting. Adding in this type of colors brings more attention to the design. It also makes your website unique and different, and the payoff alone is staggering because of that.

**White space**

This summer we noticed that a lot of websites prefer to have white spaces. Why is that? White is a color that inspires trust and it generates a great human connection. You want to use that to your advantage and it has the potential to really shift the way you think about the web design.

**Photo and graphic mix**

Creativity is key in the web design world, and mixing in graphics with some photos can make a lot of sense. You will need to go through a bit of trial and error to find that perfect mix, and the results themselves will be pretty impressive in the end.

**3D elements**

You want to bring in some impressive design elements and 3D aspects really help you make a statement. 3D ideas push the boundaries and really help you commit to the process as you deliver an extraordinary and different experience for all customers.

**Imperfections**

The website design doesn’t have to be perfect. That’s why imperfections are widely sought after, because they help people identify themselves with the website. You want to show that you’re different, and it will certainly help you more than you might imagine.

If you want to have an incredible web design, give these a try right now and we guarantee you will have a very good experience. It’s certainly something that you do not want to miss, and it will bring in a sense of value and character for your website. Don’t hesitate to experiment as you integrate any of these trends. Personalizing the web design is what really sets your website apart, so keep that in mind.



Web Design Trends for Summer 2020

The coronavirus pandemic took the world by storm and many industries were heavily affected. Some of them, such as cinemas or hotels had to come to a close pretty much on the spot. Obviously these things are affecting the economy, but they also have an impact on the digital world too. So you have to wonder, how does digital marketing look in the age of the coronavirus?

**Improve your website and promote its benefits**

Since the coronavirus pandemic brought in lockdowns, now your website is pretty much your retail storefront for the time being. That means you need to optimize, improve and ensure that your website delivers the best shopping experience. Creating an online presence and adapting it to the customer requirements is crucial here.

 On top of that, you need to boost your branding efforts in the world of digital marketing, as that will surely help you a lot. The most important aspect is showing your customers they can get the same products and services online with great deals. That alone, combined with proper branding and quality emails will re-capture the attention of your clients and direct it online.

**Continue posting on social media and inform customers on your website**

Just because there are lockdowns, that doesn’t mean you have to stop posting content. Continue sharing quality content and start interacting even more with your client base. The reason you want to do that is because it shows customers you are there for them, and that alone can bring in an extraordinary result and a very good experience.

**Offer discounts for customers**

Don’t hesitate to offer discounts for advance bookings or even normal sales. People are dealing with a major crisis right now, so they might not have a huge amount of money to spend. Promoting discounts through social media and email marketing can help a lot because you get to boost your exposure and the overall return on investment you can get will be very impressive.

**Update your FAQs**

A lot of people will have questions regarding when you open, what additional support you can provide and all that kind of stuff. It’s important to have an updated FAQ, because they can easily receive their answers there. It will remove a lot of friction and the payoff itself can be pretty impressive. Take that into account, avoid any rush and you will be incredibly impressed with the outcome.

At the end of the day, the digital marketing world needs to adapt to the coronavirus pandemic and the challenges brought by it. Yes, it’s more difficult to connect with customers, but improving your online presence and continuing to invest in adds and SEO is pretty much mandatory. Now that your offline presence is pretty much closed, you have to focus even more than before on your website and how it looks, what it offers and so on. Help your customer base, bring them the best value and quality, then results can be very impressive.



Digital Marketing in the age of Coronavirus

Today google maps have one of the most powerful tools to navigate anywhere with ease. It shows everything that you want in just a few seconds. Will changing the world and demanding requirements, google maps introduced four new features. 

Google updated features include messaging, insights, feed, and street view features.

These features enhance the clear picture of the area map along with the proper insights and feed for your business. Want to know more about these useful updated features? Just dive in.

**Street View**
 This is one of the best features that allow complete street view with various connected images along the street that you go to. This is available only on mobiles. Google automatically locates your position and moves the object images positioned along the path. 

This feature helps you navigate to new places or streets more conveniently. Street View feature is available for people in Toronto, Canada, New York, Austin. Nigeria, Indonesia, etc. However, Google updates this feature even for all places soon. 

**Feed**
This is the community feed feature to find your business’s latest reviews, photos, posts, etc that are added to the maps. This feature is highly helpful for the people in the food and serving industry. As your business gets new reviews each time, it will get updated regularly. And likewise, your business may be visible to larger people. 

So, make sure you add posts, pictures, other content to update your business profile often and reach more people.  

**Insights**
A few months before, google added advanced features to the insights performances. This special feature calculates the engagement of the customer with the businesses and lets you know how a business is performing on the web. 

It’s adding multiple insight tracking features that show the various queries of the customers. Google collects the below information to increase your online business presence.

-Amount of searches for your business
-Performance from last year
-Search terms that are used by your customers to find your business
-Number of times that search terms showed your business
-People searching your business either from search or maps
-Customers visiting your web from mobile or desktop
-These are the few features that google has updated. However, a few of them did not complete yet. But it will soon update. 

**Messaging**
This is one of the best features, especially for businesses. This feature ensures easier communication among businesses and their customers. Messaging features are available for businesses who have verified profiles. 

However, you can either turn on or off from google maps settings based on your choice. It is also said that Google will add a messaging feature in the desktop version. This feature enhances the businesses to communicate to the customers directly in search.

So, now onwards. You no need to click on the message button to talk with the businesses. Instead, you can directly start a conversation from google maps.   

These are a few features for google maps to enhance business growth for online businesses. 

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